About Us

We are based in Durham City in the North East of England and work with our partners worldwide using our web meeting system.

Bayacademy has evolved form our founders years of sales and eCommerce experience  which culminated in him going into ebay trading full time back in 2005 as Bayagent.  Selling on behalf of other businesses meant that he constantly got asked to train their staff and after while that side of the business took over and turned into Bayacademy. Here’s his story


George “I LOVE EBAY!” Kinghorn

So where did it all start, well back in school where I had a business selling toffee but lets not go so far back eh?

I spent my first 10 working years in the motor trade. Left because after trying to find an IT company to install a computer based marketing system I had to do it myself.

So Blue Inc computers started in 1998 doing all things computer for small businesses.

In 1999 after telling others they should be on the Internet I teamed up with a mobile phone seller to launch Studentmobiles.com which went on to make me an Internet millionaire (it was all paper, and you can’t spend paper!) the company eventually became part of Carphone Warehouse.

I then went on to work in lots of different internet start up selling all kinds of things from Coffee to Booze and lots of things in between.

Next step was to be approached by Greggs PLC (yes the bakers!!) to install touchscreen magazines in their Bakers Oven cafes across the UK, Touchbase UK and went through lots of highs and lows eventually becoming Activescreen Ltd in 2004 and I spent a year trying to get a deal with McDonalds to install a TV channel in the restaurants whilst keeping the Bakers Oven project afloat (investors didn’t like tech and our advertisers – the source of revenue – wouldn’t pay more until we had more kit in more locations – catch 22!) we eventually got down to the last 2 companies only for the project to go to a London firm as they where “closer”

Feeling thoroughly worn out I decided to leave and let new blood try their hand whilst I found something new.

That something new was…. eBay!

I started selling my old junk on eBay, then looked for stock. I eventually found the consignment sales model that is popular in the USA (selling stuff for others) and started Bayagent an eBay trading assistant business in 2005.  It grew from selling household items to then focusing on business surplus stock.


Training Seminars & Consultancy

In 2009 we where asked to develop and deliver training seminars & consultancy for the local enterprise agencies, and this took off massively.

I now spend the majority of my time working with our private clients alongside still trading on ebay and I love helping people get the best out of eBay!

Outside of eBay


When I’m not on eBay or working with a client I love to spend time with my Wife and 3 sons. We are all into cycling, mainly road racing (like the Tour de France but on a small scale) and all take part. I’m the chairman of our local cycling club Durham City Velo.






Another big passion is drag racing which I have been doing since I was 17 and I’m currently crew chief with the Banzai Cobra racing team whilst rebuilding my race Humber Hawk car.